One can succinctly define Graphic Design as a slope of Design itself that attends to the graphic needs of companies and enterprises – May these be virtual or physical.
Giving life to a brand is a complex science that goes beyond a simple visual image, as it demands the conception of the brand’s identity and the projection of a solid guarantee of value, involving all communication within the firm. A strong identity and standing out in the market can be crucial to captivate your target-audience and, consequently, increase your results.
But how will Design affect the client or consumer’s decision?
Design does not create necessities for the audience, but it does feed on these necessities to offer the adequate answer or solution to those who are searching for one. It can also be a synonym of differentiation in the market and, as such, it should always be taken into account.
Another valuable tool is the constant communication with your audience. This can help guaranteeing the endurance of your brand, for the clients will feel that you are apt to meet their needs. Design, when allied to social networking and websites, can remarkably boost your client’s interest, simplifying the act of making a decision.
When it comes down to buying (a product or a service), the process of making a decision involves several elements that act on a conscious and subconscious level, on all of us as individuals. From choosing the right colours to using adequate signs and symbols, these are dynamics that imply studies and dedication to better understand the perspective and the psychological process of the client. This way, professionals within the Marketing, Design and Communication areas are specialists in regards to elaborating strategies that consist in finding the optimal solution to make companies and brands stand out from their competition.
When efficient Design is involved, the client or consumer has an increased ease in making the decision – a brand that provokes curiosity and visual interest, which knows exactly how to identify their needs, which delivers adjusted solutions and it even offers a solidly coherent communication, is a brand in which they can, most surely, rely on.